When The Verge turned 10 in October 2021, the company envisioned a proper-sized event at Spring Studios to mark the big date. Volvox Labs was commissioned as an artist to design bespoke artwork right at the entrance to the event and help establish visual identity across all the displays in the venue. We were also happy to take on an interactive installation for the event's main sponsor, Zelle®.

Using a high-speed tube delivery system, similar to the pneumatic tubes you’d find in an old drive-thru bank, the activation was visually striking and immersive. The tubes allowed audiences to make safe and secure transfers, promoting the Zelle brand and driving awareness of the current days of digital banking.

  • Spring Studios

    New York City, New York

  • October, 2021

  • Event

    Experiential

  • Fabrication

    Installation Assembly

    Interactivity Troubleshooting

  • Agency: Catapult

    Creative Director: Kamil Nawratil

    Technical Director: Ben Forest

    Technologist/Sound Designer: Javier Cruz

    Motion Artist: Pasakorn Nontananadh

    Motion Graphics: Siriphong Tipayakesorn (Preto)

    Physical Experience Design: Zyia Zhang

    Producer: Gilad Dor

ZELLE: THE HAPPINESS (AND TOKENS) DISPENSING MACHINE

At Vox Media’s first On the Verge event, Zelle® partnered with Vox Media’s experiential team in combining Zelle® payments with a cheeky nod to nostalgic ways of banking, in a fun and immersive activation

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