When The Verge turned 10 in October 2021, the company envisioned a proper-sized event at Spring Studios to mark the big date. Volvox Labs was commissioned as an artist to design bespoke artwork right at the entrance to the event and help establish visual identity across all the displays in the venue. We were also happy to take on an interactive installation for the event's main sponsor, Zelle®.
Using a high-speed tube delivery system, similar to the pneumatic tubes you’d find in an old drive-thru bank, the activation was visually striking and immersive. The tubes allowed audiences to make safe and secure transfers, promoting the Zelle brand and driving awareness of the current days of digital banking.
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New York City, New York
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October, 2021
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Event
Experiential
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Fabrication
Installation Assembly
Interactivity Troubleshooting
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Agency: Catapult
Creative Director: Kamil Nawratil
Technical Director: Ben Forest
Technologist/Sound Designer: Javier Cruz
Motion Artist: Pasakorn Nontananadh
Motion Graphics: Siriphong Tipayakesorn (Preto)
Physical Experience Design: Zyia Zhang
Producer: Gilad Dor
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Zelle® teams up with Vox Media - Vox Media
ZELLE: THE HAPPINESS (AND TOKENS) DISPENSING MACHINE
At Vox Media’s first On the Verge event, Zelle® partnered with Vox Media’s experiential team in combining Zelle® payments with a cheeky nod to nostalgic ways of banking, in a fun and immersive activation